Lattafa Perfumes is an iconic Emirati luxury fragrance house established in 1980 in Dubai, UAE by Sheikh Shahid Ahmad and Shoaib Iqbal, named after Arabic words meaning "kindness" and "pleasantness". A third-generation family business, Lattafa revolutionized oriental perfumery with its vision: "Make premium-quality Arabic fragrances affordable for everyone"Lattafa Perfumes LLC, blending millennia-old Middle Eastern attar traditions with modern global appeal.

 

Renowned for long-lasting, opulent scents at accessible prices, Lattafa's bestsellers include Bint Al Arab (a lush floral-oud tribute to Arabian femininity), Haya (a bold woody-spicy for confident women), Yara (a TikTok viral sweet gourmand), and the Maison Alhambra collection (luxury-inspired interpretations). Exported to 120+ countries with over 360 fragrances, Lattafa remains a leading ambassador of Arab olfactory heritage, proving that true luxury need not be exclusive.